Architects and custom home builders now have the freedom to create modern designs with James Hardie products
ORLANDO, Fla. (Jan. 10, 2017) — James Hardie Building Products Inc., the leader in fiber cement siding, will showcase the Reveal® Panel System and Artisan® line of products by James Hardie at the International Builders’ Show in Orlando, Florida. The two product lines, whether used together or separately, allow architects and home builders to bring their unique design visions to life.
Architects already rely on the Reveal Panel System for its clean, panelized appearance, while builders turn to the Artisan line of products to provide homes with superior structural integrity and a superb, luxury finish.
When these two lines are used together, architects and builders can achieve a modern aesthetic that originated on the West Coast and is only growing in popularity nationally. This new look perfectly leverages the beauty, durability and design flexibility of James Hardie’s diverse product portfolio.
“Our Reveal Panel System and Artisan products fuse high performance with high design into any form imaginable,” said Sean Gadd, chief marketing officer at James Hardie. “The combination of these two lines allow builders and architects to create diverse modern designs in a low maintenance fiber cement formulation.”
Show attendees can view the new modern aesthetic on the James Hardie booth (W29820) from 9:00 a.m. to 5:00 p.m. Jan. 10 – 12. The booth will feature the Reveal Panel System and Artisan V-Rustic siding by James Hardie:
- The Reveal Panel System features a system of panels, fastenings and two trim options, and can be installed horizontally or vertically. Reveal Recess trim blends discretely with panels for a smooth look that creates the illusion of lightness, while Surround trim frames the Reveal panels and adds geometric definition for an industrial aesthetic. The Reveal Panel System’s 7x16-inch thick commercial grade panels are durable and Engineered for Climate®, which means it’s specifically formulated to stand up to the extreme weather conditions where installed. Reveal panels can also be cut to size on-site, offering further design flexibility for builders and architects.
- Artisan V-Rustic siding delivers the style of wood siding with the uncompromising performance of James Hardie fiber cement products. Unlike wood and wood composite siding products, Artisan V-Rustic exterior siding is durable enough to stand up to the extreme climate conditions on the West Coast, where the modern look is growing in popularity. V-Rustic is engineered to resist shrinking, swelling and cracking caused by hot and cold weather conditions. The product also features mitered corners and a unique Lock Joint System that enables blind nailing for efficient, beautiful installation. Blind nailing eliminates the need to putty, sand and paint over face nails and reduces ongoing maintenance.
As America's No. 1 brand of siding, James Hardie continues to set the standard in premium, high performance exterior cladding. To learn more about James Hardie, visit
jameshardie.com.
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About James Hardie Building Products Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie visit
jameshardie.com.
